Contiki announces partnership with CLEO

Through a joint venture with CLEO magazine, Contiki aims to encourage young Australian women to realise their ambition to travel and experience other cultures and be inspired.

In a powerful alliance, Contiki, Australia’s most popular youth touring company has teamed up with leading young women’s fashion magazine CLEO on an exclusive shopping holiday extravaganza tour, offering a once in a lifetime opportunity, tailored specifically to appeal to young women.

Contiki’s mission is to ensure young Australians have the opportunity to experience travel, to learn from it, love it and experience the magic of discovering a new place, new people, different cultures and ways of life. The launch of this exclusive shopping tour is just another way Contiki is keeping its finger on the pulse of what’s hot for young women.

Tammy Marshall, Managing Director, Contiki Holidays said, “Since the launch of our CLEO/Contiki Shopping Tour in Europe we have seen strong interest from young women wanting to take part in such a unique tour experience.”  “Obviously the shopping, fashion shoot and exclusive cocktail party are all drawcards for travellers, but combining this with the chance to see and experience Europe has ensured this tour has huge appeal”.

“The tour presents agents with a unique way to reach a market which can be difficult to communicate and connect with. This is a great opportunity to strengthen their selling power and relationships with this niche market.

“However, this is an exclusive experience with only one departure, and with interest levels so strong to date we suggest agents get in early to ensure their clients place and avoid disappointment.”

CLEO/Contiki 24-day shopping holiday extravaganza priced from $3119 per person, twin share, land only. Departing London on January 13, 2007

Tour highlights: London: Check out Portobello and Camden Markets, the label mecca’s of Bond Street and Knightsbridge, plus the high street fashions. Paris: Enjoy an Illuminations tour of the city by night, exclusive access to see a CLEO fashion shoot in action and an invite to CLEO/Contiki cocktail party on the 54th floor of Tour Montparnasse. Rome: Take a guided tour of the amazing Vatican museums and Sistine Chapel, take a local guided shopping tour. Florence: Visit the designer factory outlets to bag a bargain including Gucci, Prada and more all at heavily reduced prices. Take a guided tour of the city to see the Duomo, Giotto’s Bell Tower and Piazza della Signoria. Venice: Take in St Mark’s Square, the Bridge of Sighs and see famous Murano glass blowing. Prague: See the sights, and check out the traditional European crafts. Berlin: Take a locally guided tour of the city, check the great club scene and local designers. Amsterdam: Experience the sights and sounds of this charming city on a cruise, plus more.

The tour inclusions offer excellent value as they include breakfast everyday, heaps of dinners, hotel accommodation, sightseeing, transport, an experienced and fun tour manager and driver, plus, local guides so you don’t miss a single sale.

Contiki Holidays and CLEO are both iconic brands and this partnership sees two of the most highly regarded and respected youth brands joining forces to offer travellers a once in a lifetime holiday experience.

These are just a few of the highlights. Check out www.contiki.com/cleoshoppingtour for heaps more.

As the world’s most popular youth tour operator, Contiki offers a huge range of holidays just for 18 to 35’s. Contiki offers more than just a destination – they provide the experience of a lifetime!

Report by The Mole