Cox & Kings expands presence in Australia

Sunday, 07 Dec, 2009 0

MELBOURNE – Cox & Kings Australia has become the corporate entity operating the independent product brands of Cox & Kings, Tempo Holidays and Ezeego1.com

CEO of Cox & Kings Australia (and of each brand) is Steve Reynolds, who was CEO of Tempo Holidays when India’s Cox & Kings purchased the 20-year-old Australian wholesaler in November last year.

Reynolds said the current brand of Tempo Holidays would continue as a destination specialist wholesaler.

The brochure range, call centre and sales support will remain unchanged and will continue to be supported by the existing management team.

“During the past 12 months Tempo Holidays has been subtly integrated into the C&K family by adopting common operating and accounting principles, technology, central resources and suppliers,” Reynolds said.

“We are now ready to expand the Cox & Kings business using Cox & Kings Australia as the vehicle,” he said.

The first initiative of Cox & Kings Australia will be the launch this week of the first Cox & Kings Small Group Journeys brochure for the Australasian market.

Ezeego1 is a three year-old website developed by Cox & Kings in India. It is an “online travel supermarket” offering airfares, accommodation, car rental, cruises, rail, bus/coach tickets, holiday packages, and more.

Travel agents will be able to log into the website and make bookings for which they will earn a commission or can add a service fee.

Reynolds said an Australian version would be launched early next year, stocked with product from Australian operators.

Already, some 20 major brands have signed up to use this new distribution channel.



 

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Ian Jarrett



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