Creative gets creative with online brochures
SYDNEY – Videos, social networking and links to hot deals are being used by Creative Holidays to extend the penetration of its 2010 brochures.
As a result travel consultants and travellers will have access to more information and the ability to keep up-to-date with the latest deals and variety of accommodation, airfares, sightseeing and car hire options.
Some of the highlights of the interactive brochures include:
▪ Embedded videos with tips from Creative Holidays’ destination experts on things to see and do
â–ª Content tabs and links allowing the user to move around sections of the brochure for easy browsing
â–ª Links to share the brochure with friends through social networking sites
Andrew Yell, general manager, product, sales and marketing, Creative Holidays said, “This new way of presenting and sharing our product selection means we are more connected to both consultants and travellers who look to us for information and options that help them piece together their holidays.
“These new additions complement our printed brochures and are leading the industry in providing more online education, information and reflect the rapidly evolving needs of our increasingly connected society.â€
The first Creative Holidays new look online brochure to go live is Vietnam and Cambodia with the complete collection to be released at intervals over the coming months as new product for each region is announced.
Ian Jarrett
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