Cricket Australia tries to rescue Ashes tickets debacle
Cricket Australia has overhauled their disasterous ticketing system before the next round of 80,000 tickets go on sale to the public next week for next summer’s Australia-England Ashes series.
The initial release left thousands of Australian cricket fans annoyed and without tickets for the Ashes, but fans are now also irritated that sales of tickets will be staggered and limited to four per customer per transaction.
The changes follow the fiasco from earlier this month, when Australian Cricket Family members were unable to buy tickets despite their presence on the registry because agency telephone lines jammed and websites crashed due to demand.
More than 320,000 tickets have been sold to family members and next week’s general public allocation could balloon depending on sales this week.
CA has warned fans though to be ready for disappointment if they cannot get online, on the phone or at the front of queues at ticket agency outlets fast enough to secure their tickets.
Cricket Australia, CEO James Sutherland, stressed that the next round of tickets would sell quickly, but denied the changes were an admission the previous system failed, attributing and issues to the extraordinary response.
He added, “Perhaps some of the system didn’t cope as we would have ideally liked, but we’re confident that the demand is going to be very high again and we see that what we’ve implemented here will further help the system”.
He added, “But let’s be very clear, demand for the tickets will be very, very high, they are going to go very, very quickly and I would expect again that people are going to be disappointed because they’ll miss out on tickets.”
Sutherland again warned CA had the right to cancel tickets being scalped.
as many of the tickets bought in the first round appear to be on sale eBay and
CA is about to appoint an investigation agency to track down the owners of tickets that have been auctioned online, having unsuccessfully tried to convince eBay not to accept tickets on its bidding site.
Report by The Mole
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