Cruise lines: new food for thought
Cruise lines are redefining shipboard dining, says Cruise Lines International Association (CLIA).
CLIA says its research suggests that the cruising public craves these trends:
- Expanding choice in dining venues.
- New brand partnerships.
- More healthy options.
- Food-related enrichment programs.
- Culinary themed voyages.
CLIA’s latest study of consumer attitudes and intentions reveals that over half of experienced cruisers ranked fine dining as the number one benefit of a cruise vacation.
“In a 2011 survey of 1,000 CLIA travel agents, dining was ranked as the second most important factor in choosing a cruise line, behind accommodations; 75 percent of agents said dining is gaining in importance among their clients,” CLIA says.
Among consumers, 75 percent are looking for new and different dining experiences onboard ships but 65 percent also want traditional dining.
And in one somewhat surprising finding:
Only 10 percent of cruisers worry that they will gain weight on their vacation, CLIA reports.
By David Wilkening
David
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