Customers like re-assurance

Monday, 19 May, 2014 0

 

Research among focus groups by Advantage has found that customers like the re-assurance given to them by agents but perceive them to be expensive.

The focus groups were conducted around the country and people said they liked the fact that agents take the risk out of the booking process.  They also valued the personal service and the opportunity to try to get a better deal by talking face to face with an agent.

However, on the flip side, people think agents are expensive, not particularly convenient and offer less choice than can be found online.  Customers also felt they could do the booking themselves.

Some 83% of customers rated Advantage agents as very good, but only 53% said they saved them money.



 

profileimage

Jeremy Skidmore



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...