Destinations develop branded Covid-19 safety programs
Destinations around the US and globally are using their Covid-19 safety protocols as a branding exercise to keep would-be visitors reassured and promote offers.
It some cases it serves as a slick promotional tool combining important content regarding safety measures with low-key marketing .
Examples of Covid safety branding include Houston Clean, Nashville’s Visit Music City Good to Go program and Spring to Safety in St. Pete/Clearwater.
There are similar initiatives globally at city, provincial and national levels from Queensland in Australia to Singapore’s SG Clean.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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