Direct air service boosts Tahiti visitor numbers
Australians have rekindled their love affair with Tahiti and her islands in 2005, with visitor numbers for August rising a mammoth 80 per cent.
The hike follows the start of new direct air services between Sydney and Papeete in July and caps off a 4.5 per cent rise in Australian visitor numbers for the year to August.
Tahiti Tourisme Regional Director for Australia Jonica Paramor said she was delighted with the turnaround because it came about after six years of hard work building the Tahiti brand in Australia.
“Tahiti and her Islands are seen as one of the most romantic and desirable destinations on earth, and getting a direct air service after so much work over so many years has suddenly elevated us to the ‘must-do’ list.
“We’ve now got a more meaningful marketing budget and we are using it to work with the industry on a whole range of marketing initiatives that are starting to drive bookings for our industry partners – Air New Zealand and Air Tahiti Nui, a raft of first class hotel and tour operators, and some of the most enthusiastic wholesalers in the travel industry.”
Ms Paramor said just-released data showed that 5196 Australians visited Tahiti in the year to August, 4.4 per cent up on the previous year. However numbers in August jumped an impressive 80.4 per cent to 839, largely off the back of the new Air Tahiti Nui service from Sydney to Papeete.
“The challenge for us is to keep that sort of growth going, and all the portents are very good. The latest round of Brisbane, Sydney and Melbourne roadshows in our Tiare specialist travel agent program saw a 30 per cent jump in attendance, and we’ve put together a group of top-level marketing, web and PR specialists to come up with ways to convert the high levels of desire we have in the Tahiti brand into hard bookings.”
For more information about Tahiti and her islands visit www.tahiti-tourisme.com.au.
Graham Muldoon
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