Disney: forget about Mickey Mouse
What a new television commercial from Disney is telling visitors: don’t pay attention to Mickey.
“It really does help to dispel the myth that Disney Vacation Club is only Disney,” said Sybil Woolfork, Disney Vacation Club’s director of marketing.
The Disney Vacation Club has grown rapidly in recent years. But now the Walt Disney Co.’s Florida time-share arm is trying to get over the Disney association with theme parks.
Dubbed “Little Travelers,” the 60-second version of the commercial opens with children talking about the places they have been through their families’ Disney Vacation Club memberships. Viewers hear about the Grand Canyon, Costa Rica and England before any reference to a theme park.
They are treated to images of the Eiffel Tower and Venice canals instead of Cinderella’s Castle and the Epcot ball. It is only the fourth TV spot the company has produced to promote its time-share division.
Disney developed the concept with Upshot, a Chicago-based advertising agency whose clients include consumer-products giant Procter & Gamble and beer-maker Miller Brewing Co. The commercial was produced by a local company, Convergence of Orlando.
By : David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026