Dispel the myths of high fares, agents are told
ABTA is urging its members to tell their customers how much tax they are paying on their flight after a survey found 27% of consumers do not notice the amount of tax they are paying.
In a list of top tips for agents, ABTA advised: "Don’t let the Government take advantage of this. Tell your customers how much of their hard-earned cash is going to the Treasury in Air Passenger Duty and dispel the myth that the high costs of flights are boosting your profits."
Its survey of over 2,000 consumers was conducted by research company Arkenford Ltd in September.
It also found that:
71% recognise the ABTA logo
70% see ABTA membership as an essential or by far the single most consideration when booking a holiday
53% value the service, knowledge, expertise, and experience of agents.
ABTA also advised members to make full use of the ABTA logo, to stress the expertise of their staff, and stressing the protection offered by the code of conduct and the ABTA arbritation scheme.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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