Dosomethingdifferent.com launches trade site
Dosomethingdifferent.com is launching a dedicated site for the travel trade tomorrow (Friday).
The site will allow agencies and tour operators to control their own pricing policies using flexible commissions.
The new white label trade system will display the retailer’s own logo and agents can choose which destinations they want to display to the customer, to help stop commercial agreements conflicting.
Ian Coyle, the company’s commercial director, said: “The brand launched as a direct to consumer site in September last year and has since grown from strength to strength.
“The obvious next step for us was to introduce it to the travel trade by creating a dedicated trade site.
“From my experience of working with retailers for a good few years now, I wanted to be able to give the trade a booking system that they can confidently show to their customers on the screen, where our own branding is replaced completely with the retailers own, once logged in to the system.
“This is also critical if the retailer wishes to increase their own pricing and margins over and above the highly competitive pricing that we populate the system with in the first instance, as our own guideline benchmark.”
Dosomethingdifferent.com offers over 1000 ‘experience’ products, from white water rafting in Scotland to great white shark diving in Cape Town and Moulin Rouge tickets in Paris.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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