Dragonair completes rebrand
Dragonair has officially rebranded as Cathay Dragon, bringing the airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.
At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon CEO Algernon Yau said: "This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings.
"As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry."
The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January.
From today, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes.
The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017.
Passengers will also enjoy a more unified brand experience, from aircraft interiors and inflight services, such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme.
In addition, the G16 lounge in Hong Kong, which is currently undergoing an extensive renovation, will reopen as a group lounge in 2017.
Cathay Dragon operates a fleet of 42 passenger aircraft serving 52 destinations.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive