Dreamworld and BiG GiG add life to Coca Cola

More than 900 Coca Cola sales representatives from around Australia converged on Dreamworld and WhiteWater World on November 13, 2007 for The Coca-Cola Amatil “Summer of Us” 2007 National Sales Conference to launch the 2008 Brand Plans.

The conference, which incorporated inspiring activities and breakout sessions exclusive to the theme parks, was conceived and organized by Big Gig events.

CEO of Dreamworld and WhiteWater World, Mr Stephen Gregg said, “Dreamworld and WhiteWater World is renowned as a family fun park, but behind all the thrills and spills, the two parks provide a A$400 million dollar conference backdrop combining theatre space, conference venues, breakout rooms, and unusual rides and attractions all in one convenient spot.”

“Last month’s Coca Cola National Sales Conference gave Big Gig and Dreamworld a platform to showcase the capabilities and the flexibility of the park for the world’s most well known beverage brand.”

The 900-strong Coca Cola conference opened with the ultimate ice breaking activity: a chance to go head to head with colleagues from around the nation on the brand new Mick Doohan Moto-Coaster ride followed by a 37-storey free-fall on The Giant Drop among other adrenalin pumping thrill rides located at Dreamworld.

Rove Live’s Peter Helliar kick started the plenary sessions in Dreamworld’s 1200 seat Big Brother Amphitheatre punctuating business with Theatresports Sketches similar to the “Thank God You’re here” TV show and breakout sessions in the 500-seat Dreamroom.

The main amphitheatre was draped to create a semi-dark arena and featured three 9m x 5m giant screens oozing drama and cinematic experience.

As a special insight into the world of television, delegates experienced afternoon tea in the Big Brother House complete with camera run and diary room confessions.

Making no mistake that this was a Coca Cola Conference, the Big Brother Precinct was festooned with customised signage displaying conference theme graphics and Coca-Cola branding.

The conference ended with a vanguard of lifesavers directing delegates to an exclusive evening beach party in WhiteWater World. Five hundred beach balls and giant coke bottles bobbed around in the theatrically lit Cave of Waves, while specially decorated beach huts lined the shore and served dishes designed by the client and cooked on the spot by Dreamworld’s special event chefs.

Paul Sifis, Managing Director of Big Gig said, “The Coca-Cola Amatil “Summer of Us” 2007 National Sales Conference was an enormously successful event. BiG GiG prides itself on its attention to detail and it was reassuring to deal with a venue such as Dreamworld that shares the same values.”

Dreamworld is host to approximately 300 conferences and events a year and commenting on the park’s capabilities, Mr Gregg added, “The beauty of the theme park is it is so large and varied that we can stage events in an area that offers complete privacy, without disrupting the public.”’

“Delegates are not locked into a four wall configuration and are within footsteps of spectacular breakout activities.”

A Special on location Gen Y report by the Gen Y Molers