Dynamic cruise selling website unveiled
Wednesday, 01 Oct, 2009
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A new website for selling cruises utilising real time prices and availability has been created.
CustomCruises.co.uk has been established by Ken Lockley, former managing director of cheapestflights.co.uk, which was sold to Travelcare in 2003.
Lockley, who recently returned to the industry with R-Travel in Perth, Scotland, claimed: “This has the potential to revolutionise cruise selling as we know it and whilst this is primarily a consumer product we also recognise its potential for the B2B market as it would be a very powerful and effective sales tool for the right high street partner.
“We all know that the biggest growth market in travel is cruise, and the biggest growth within that market is the new-to-cruise customer – this product is purpose built to capitalise on that sector, thereby attracting a much wider audience.
“It will do that by making the process of booking a cruise so easy for users, and for the first time it will appeal to customers who wouldn’t normally consider cruise.
“CustomCruises is such a unique piece of dynamic packaging software, it will provide never before seen, live cruise availability and prices matched with live charter and scheduled flight prices, from low cost airlines through to flag carriers.
“This means two things: firstly, we’ll be able to offer the biggest ever range of cruises with millions of journey permutations; and secondly, we will be providing the most competitively priced cruises in the marketplace.”
He added: “Some travel agents, particularly young counter staff, are intimidated by cruise and as a consequence lose valuable business for their agencies or rely heavily on large discounts to close the sale.
“This system with its vast stock and content database will take users every step of the way, putting them back in control of the sales process, and finally seeing something currently unheard of in cruise, a healthy profit margin.”
by Phil Davies
Phil Davies
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