Earth Hour lights up the PR industry
The Mole can only believe that Earth Hour was invented to keep PR businesses in work given the number of media releases we have received from hotels and tour operators trumpeting their responses to the event.
Amid all that high-energy PR activity, (how long were computers and lights running to produce these feel-good releases?) we have picked out just one initiative.
On Saturday, March 26 ( during Earth Hour) Hilton Melbourne South Wharf will make use of “green energy†to serve by candlelight “low carbon meals with local products and organic wineâ€.
Those diners producing a local tram, train or bus ticket dated March 26, or a cycle helmet, will receive a drink on the house.
Whether that inducement will be enough to persuade diners to cycle, or take the tram to South Wharf, remains to be seen.
As for The Mole, we’ll be doing our bit by turning out the lights, but not the TV, to watch the World Cup cricket clash between Sri Lanka and England.
Ian Jarrett
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