EasyHotel ‘outperforming the UK market’
Working with online travel agents is helping EasyHotel outperform the market, the group said in a trading update today.
In its pre-close statement, CEO Guy Parsons said both its owned and franchised hotels were significantly outperforming the UK market.
"Ongoing political and economic uncertainty continues to impact consumer confidence as demonstrated by weakening quarter-on-quarter demand across the market, both in the UK and in Europe," he said.
"However, our actions to drive occupancy, including working closely with online travel agents to increase brand awareness, has meant that easyHotel has continued to outperform its competitors as consumers seek out the best value for money.
"Subject to our continued overall market outperformance as we enter our key trading period and whilst mindful of the ongoing uncertainty, the Board expects the outturn for the current financial year to be in line with its expectations."
The group’s total system sales were up 24% to £19.9 million and revenue was up 47% to £7 million.
While falling consumer confidence has dampened total hotel demand in the UK, with RevPar up only 0.4% during the period, easyHotel’s RevPar for owned hotels was up 5.4%, although it was down 3.5% for franchised hotels.
The group said its European franchised hotels performed less strongly than those in the UK, despite~European hotel markets generally outperforming the UK.
"Trading is mixed on a country-by-country basis. As in the UK, overall market demand has softened in 2019," said the update.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026