EasyJet launches new TV ad campaign
EasyJet launched a new pan-European TV advertising campaign on Saturday during the first of this year’s live X Factor broadcasts.
The ad, which debuted during the 8.30pm break, will also be shown in the airline’s major European markets including France, Italy, Switzerland, Spain and Germany.
The four-week campaign coincides with the launch of easyJet’s 2013 summer schedule and is at the centre of a number of new marketing initiatives for the autumn, including a new website tool called "Inspire Me" which helps customers choose a destination to visit.
Building on the success of easyJet’s first-ever TV campaign last year, the new ad features B.O.B ‘So Good’ as its soundtrack and uses different filming techniques to celebrate all the reasons why we travel. To take a peek, go to www.youtube.com/user/easyjet.
EasyJet will also be running a business travel-led advertising campaign highlighting recent changes such as the introduction of allocated seating.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
United Airlines to be the sole US airline to fly to Bangkok and Ho Chi Minh City from October
Iberia adds new US, Latin America routes
Airbnb eyes a loyalty program but details remain under wraps
RX launches WTM Spotlight with an inaugural event in Saudi Arabia
What’s new on Route 66 in Arizona