EasyJet launches new TV ad campaign
EasyJet launched a new pan-European TV advertising campaign on Saturday during the first of this year’s live X Factor broadcasts.
The ad, which debuted during the 8.30pm break, will also be shown in the airline’s major European markets including France, Italy, Switzerland, Spain and Germany.
The four-week campaign coincides with the launch of easyJet’s 2013 summer schedule and is at the centre of a number of new marketing initiatives for the autumn, including a new website tool called "Inspire Me" which helps customers choose a destination to visit.
Building on the success of easyJet’s first-ever TV campaign last year, the new ad features B.O.B ‘So Good’ as its soundtrack and uses different filming techniques to celebrate all the reasons why we travel. To take a peek, go to www.youtube.com/user/easyjet.
EasyJet will also be running a business travel-led advertising campaign highlighting recent changes such as the introduction of allocated seating.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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