EasyJet trials frequent flyer scheme
EasyJet has been trialling a frequent flyer scheme offering increased flexibility on bookings, a price guarantee and a dedicated phone number.
The low cost airline said it hopes to drive repeat bookings as it reports 57% of bookings are made by existing customers, up from 50% in 2010.
The figure for returning business customers is even higher at 62%.
The trial, which has been running for the past three months, involves more than 15,000 passengers in the UK, France and Switzerland.
Currently the scheme is by invitation only but the airline is considering whether to roll it out to other passengers.
The airline says 91% of the trial group has said the frequent flyer scheme is appealing to them.
Carolyn McCall, chief executive officer of EasyJet, said: "In setting up our trial we listened to our passengers to understand what they most value and tailored the scheme to reflect this. Unlike traditional airlines difficult to use mileage schemes our loyalty scheme gives passengers benefits they really value and is simpler to run."
The airline also participates in three other loyalty schemes – Nectar, RBS Your Points and Emirates Skywards – which enables members of these schemes to acquire easyJet flights when they redeem points.
EasyJet has reported revenue up 6.3% year on year at its end of year results today.
It says profit before tax is up 21.5%, rising from £478m to £581m.
The Board is also recommending an increased ordinary dividend to shareholders of £180 million which equates to 45.4 pence a share based on its enhanced ordinary dividend policy of paying out 40% of annual profit after tax.
McCall added: "EasyJet has continued to execute its strategy, delivering another strong performance and enabling EasyJet to deliver record profits for the fourth year in a row.
"We are also proposing to increase the proportion of our profits after tax paid in dividends from one third to 40%, reflecting our confidence in the future of EasyJet.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season