Easyjet woos business traveller with better flexible fare availability
Easyjet has rolled out its new Flexi fare, previously only available via GDS and self-booking tools, to users of its website.
The fare allows passengers to change the date of their flight up to two hours before scheduled departure time and has the added perks of offering automatic speedy boarding, no booking fees and a free checked in hold bag.
The fares, which start at £99.99, allow unlimited date changes within a four week time period – one week before and up to three weeks after the original booked travel date.
Chief executive officer Carolyn McCall said: “We have seen a growing trend of business travellers choosing to fly Easyjet. It’s easy to see why – Easyjet has the best European network, we fly to main airports, and maintain low fares for passengers. By allowing business travellers to book flexible fares on Easyjet.com we will ensure that they are always getting the best available price with the flexibility they need.”
The airline plans to push its flexible product via a marketing campaign that wil focus on letting business travellers know about the new fare availability.
by Dinah Hatch
Dinah
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