Egypt attracts 50% more British tourists in ‘05
A record 837,950 British holidaymakers visited Egypt last year, a 53.2% increase on 2004.
Visitor numbers last month were up by almost 48% to 78,005 on January last year.
The 2005 figures from the Egyptian Tourism Authority indicate the country did not suffer from the terrorist attacks on Sharm El Sheikh.
Overall visitor arrivals were up by to a record of more than 8.6 million, a figure the ETA wants to see rise by 10% this year.
The authority aims to double arrivals to 16 million by 2014 by opening new tourism destinations, introducing new tourism products and upgrading existing facilities and services.
The initiative is being led by new tourism minister H.E. Zoheir Garranah, who aims to build and broaden the country’s appeal worldwide.
The Egyptian Ministry of Tourism aims to diversify the tourism offering by developing more destinations along the shores of the Red Sea and Mediterranean.
Promotional campaigns will be concentrated on highlighting the range of holidays and attractions available in Egypt from history and culture, activity and wellness, luxury and value for money, offering something for everyone in a truly all-year-round destination.
A new National Tourism Awareness Campaign is also being implemented to increase understanding in the domestic market about what tourism means to Egypt.
Report by Phil Davies
Phil Davies
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