email marketing strategy
I am disappointed to notice that some major tour operators are operating a strategy of advertising prices without all necessary supplements included. As somebody who tries to maintain an honest and open approach to pricing within their email marketing I am firmly of the opinion that this is detrimental to customer confidence in the industry, brand and marketing platform. If a high street branch were to do the same thing trading standards would take a very strong view. How can we expect customers to trust us when we are not open and honest in our pricing?
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025