Embratur launches travel advisor training platform
Visit Brasil now has a dedicated platform for communication with travel agents and tour operators.
Embratur has launched the Brasil Travel Specialist platform (brasiltravelspecialist.com), an online tool to support to travel agents selling the country.
Brasil Travel Specialist is the latest ramp up of a multi-pronged strategy to boost visitor numbers.
The platform expands access to detailed and updated information about Brazilian destinations and new experiences available to promote.
By registering on the platform, trade partners can become Brazil: destination expert through personalized training and get access to materials for travel agents and operators.
The content is also available via app.
“With Brasil Travel Specialist, we will create ambassadors for Brazil in every corner of the world. We want travel agents to have the tools and knowledge necessary to inspire tourists,” said Marcelo Freixo, president of Embratur.
The platform was unveiled during Brazil’s participation at FITUR 2025, in Madrid.
The launch was carried out in partnership with LATAM Airlines, which will offer three trips to Rio de Janeiro, Salvador and Manaus.
All those who register by March 2025 will be entered into a draw to win tickets.
Brasil Travel Specialist offers immersive videos, presentations, promotional materials and constant updates to keep agents engaged and up to date.
All content is structured in modules that present the most iconic destinations in Brazil as well as biomes such as the Amazon and the Pantanal.
Travel agents get access to detailed information on how to get there, the main attractions, tourist infrastructure and practical tips.
Embratur expects that approximately 3,500 travel professionals will be trained in the first year of the initiative.
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