Emirates sponsors Aussie cricket

Emirates has announced a AUD500,000 sponsorship of the defending champions; underlying Emirates’ commitment to Australia, with Ponting, who is currently the world’s top-rated batsman, having led Australia to 27 wins from 35 matches during his captaincy career so far.

The West Indies plays host to the 2007 ICC Cricket World Cup with play in the first match getting underway on 13th March. Australia’s defence will begin on 14th March when they face Scotland in St Kitts.

His Highness Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group said, “The sponsorship of the Australian cricket team further enhances our association with Australia; and also with major international sporting events.”

“Emirates has a long and successful partnership with the Australian team and we were with them when they won the Cricket World Cup in 1999.”  “We wish them the best of luck in retaining the World Cup and the title of the best cricket team in the world.”  

James Sutherland, Cricket Australia Chief Executive Officer, said: “We are very pleased that Emirates will be the team’s sponsor for the ICC Cricket World Cup, adding, “In a sport that values omens more than most; it’s worth pointing out that Emirates was also the sponsor of Australia’s victorious 1999 World Cup team, so hopefully its involvement in 2007 will see the same result.”

The Emirates sponsorship of Australia’s World Cup team will see Emirates branding appear on the team uniform and training apparel while in the West Indies.

Emirates will also be the naming rights sponsor of the Celebration of Australian One-Day International Cricket event and ICC World Cup departure celebration on 27th February at Luna Park in Sydney.

The gala event will reunite all players who have represented Australia in limited-overs cricket as well as announcing the greatest Australian One-Day International team of all-time.

Australia’s 1987 World Cup winning squad will also be honoured with a retrospective presentation of World Cup Champions rings of the type presented to the 1999 and 2003 World Cup winners. 

Emirates has always had a strong affiliation with cricket and in addition to their sponsorship of the Australian Cricket World Cup team, it also sponsors the ICC Umpires and is the Official Airline to Cricket Australia.

Emirates has an impressive sports sponsorship portfolio which includes:

** Official Airline of the 2007 Rugby World Cup along with sponsorship of the IRB referees and match officials.

** Title sponsor of four tournaments in the IRB Sevens World Series: Dubai, South Africa, London and Edinburgh;

** Shirt sponsors of the England and Samoa sevens teams.

** In Australia, Emirates sponsors the Emirates Western Force.

Emirates is heavily involved in football as an Official Partner of FIFA World Cup and sponsor of Arsenal Football Club, Paris St Germain and Hamburg Football Club, along with the naming rights of Arsenal’s home ground – the Emirates Stadium.

Emirates’ other sports include: sailing, as the title sponsor of Emirates Team New Zealand and their America’s Cup bid, in golf, Emirates is Official Airline to nine major tournaments around the world. Emirates is the title sponsor of the world’s richest race, the Dubai World Cup; the Emirates Melbourne Cup; two races at the Breeders’ Cup World Championship in America and the Emirates Singapore Derby.

Report by The Mole