Emirates takes flight with new brand ambassador Penelope Cruz


Emirates takes flight with new brand ambassador Penelope Cruz

Sunday, 26 May, 2023 0

Hollywood actress Penelope Cruz is the new face of Emirates’ latest ad campaign.

The new TV spots will start to air globally from June 2023, in both English and Spanish.

It takes the theme of ‘travel is not just about the end destination; ​it’s also about how you get there.’

The short ads show Cruz sampling exclusive luxuries that Emirates First and Business Class customers experience.

Ads show Penelope Cruz in the A380 Onboard Lounge, watching live sports and enjoying Emirates’ new Premium Economy Class.

Cruz is also filmed using the personal temperature controls in a private First Class Suite.

The ads were directed by fellow Oscar winner, director Robert Stromberg.

Richard Billington, Emirates’ SVP of Brand and Advertising, said; “We wanted a brand ambassador who reflects the Emirates brand.”

“It needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”

 



Learn more about :   Emirates ( United Kingdom )  



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

true