Etihad and TAT launch joint marketing campaign
Etihad Airways and the Tourism Authority of Thailand (TAT) have signed a $1.25 million agreement to increase tourism to Thailand.
Under the agreement, the two will jointly promote travel to Thailand from priority markets including the UK, Ireland, United Arab Emirates, South Africa, Iran and Kuwait.
In 2015, TAT has set a target of 28 million international visitors generating an estimated $41 billion.
Etihad Airways, which launched its Bangkok route with daily flights in April 2004, added a second daily service in June 2006, a third daily flight in April 2012, and a fourth on July 1 this year
It added Phuket to its Thai network in October 2014.
Senior vice president marketing Shane O’Hare said: "Etihad Airways has a long and proud association with Thailand – in fact Bangkok was one of our first international routes.
"It continues to be one of the busiest in our network enjoying strong year-round demand, particularly from the UAE, GCC, Middle East, Africa and Europe.
"Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand to enjoy this beautiful country and to experience the warm, friendly hospitality for which the Thai people are world-renowned."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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