Eurostar in £1.4m business travel push
Eurostar is to spend £1.4 million in a drive to attract business travellers to switch from flights to the high speed train.
The company is to use a character called Mr Jetset in a campaign launched next week designed to challenge perceptions that flying to Paris and Brussels is better than taking the Channel Tunnel passenger rail service.
Eurostar’s UK marketing head Greg Nugent said: “Mr Jetset is the last of a dying breed as most business people are fed up with flying to Paris and Brussels by plane. The airport experience these days is awful, hardly making life easier for a business traveller.”
The campaign targets the business sections of newspapers and financial districts of London and will consist of press, poster and taxi adverts. This will be supplemented by direct mail and online activity.
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025