Eurostar nudged BA off Paris route?

Monday, 14 Sep, 2004 0

Eurostar is claiming to be behind the decision by various airlines, including BA, to cut flights to Paris.

According to the cross-Channel rail operator it now transports 59% of the rail/air market on the London-Brussels route, its highest ever figure, and 66% on the London-Paris route.

Eurostar says it used figures provided by the Civil Aviation Authority for July 2004. It puts much of its success down to campaigns, such as the offer that allows passengers going to Brussels to go to any station in Belgium at no extra cost.

Eurostar says it is gaining market share at the expense of airlines, including British Airways, which announced last week its intention to cut the Gatwick-Paris CDG route because of low demand.

An ebullient director of communications at Eurostar, Paul Charles, said: “High-speed rail has proved too strong for British Airways, Ryanair and EasyJet. Our growth in market share proves we have a compelling product that passengers are choosing above air travel. We will go on making substantial improvements to our service while the airport and airline experience continues to deteriorate.”

According to the statistics released by Eurostar the remaining 34% market share on the London-Paris route in July went to Air France with 13%, British Airways with 12%, Bmi with 5%, Easyjet with 4%.

On the London-Brussels route, the remaining 41% share was split like this in July: British Airways 23%, Bmi 15%, and VLM 2%.

Report by Ginny McGrath



 

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Ginny McGrath



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