Expedia expands loyalty program

Friday, 11 Jul, 2014 0

Expedia has revamped its loyalty program, expanding the product range for which points can be accrued and adding an extra tier.

Expedia+ Rewards now offers rewards for customers booking activities and cruises with most major cruise lines.  

Members will earn two points for every dollar spent on a cruise booked through Expedia.

The company is also adding a +silver tier level for regular customers offering extra perks such as 10% bonus points on select purchases and an extra 250 points for eligible hotel bookings.

To qualify for +silver membership, customers need to spend $5,000 or book 15 eligible hotel nights.

There are over 1,400 hotel listings – called +VIP Access hotels – which will offer individual incentives such as a bottle of wine or spa treatment.  

The loyalty program will also be used to push mobile bookings.

Users booking on mobile will get three times as many points compared to a desktop transaction.

Points in the Expedia+ Rewards program are converted to a cash value which users can use on Expedia.com for further bookings without blackout dates.

"We continue to evolve Expedia+ Rewards to ensure it’s the best travel loyalty program for the way real people want to travel," said Expedia vice president, global marketing David Doctorow.



 

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TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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