Eye for Travel study offers tips for continuing online growth
Online accounted for 40% of total travel bookings last year, and is expected to represent 56% by 2010, but a new study by Eye for Travel Research has some suggestions for e-marketers who want to see continuing growth.
The study attributed continued growth to βthe achievement of significant broadband penetration levels, the evolution of several electronic payment methods, increasing confidence arising from internet security initiatives, and online awareness created by OTA and suppliers.β
But some of the improvements suggested in the study include:
Γ Increased spending on technology to improve web site performance, exploit up-and cross-selling and channelize e-CRM initiatives.
Γ βImplementation of e-security programs is of the utmost importance to address consumer fears about online identity theft and credit card security,β the report says.
Γ Complete product offerings on the net that allow customers to make advance bookings for all activities of their choice.
Γ Continued tie-ups with retailers to gain instant access to their loyalty databases and their demographics.
Report by David Wilkening
David
Vegasβs Billion-Dollar Secrets β What They Donβt Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations Internationalβs Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travelβs UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Floridaβs Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas Cityβs Future
Graham McKenzie on Sir Richie Richardsonβs Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025