Fiji woos Kiwis
Fiji Visitors Bureau is launching a $1 million television and newspaper advertising campaign in New Zealand to encourage Kiwis to begin visiting Fiji after the recent coup.
Backed by Fiji’s TAG, the campaign is funded by the Fiji Visitors Bureau, with assistance from airlines, wholesalers and retail travel networks, with FVB saying that the earlier campaign that offered New Zealanders $499 return airfares, including taxes proved extremely successful with most flights from New Zealand now fully booked to the end of March, with the low cost airfare supported by resort discounts of over 40%.
FVB’s new New Zealand director, Sala Toganivalu, said the new campaign would aggressively promote low cost package deals for island escapes, cruises, short breaks, adventure and family holidays, adding that the deals would remain on sale until March 15, with travel available until June 30.
Ms Toganivalu said the interim Fiji Government had just approved funding of $F3.8 million ($NZ3.3 million) to help with a recovery marketing programme with the latest available visitor numbers for Fiji showing visitors from all markets totalled 545,168 in 2006, down slightly on the record high established in 2005 of 549,911. New Zealand figures were only down 2.7% with 106,246 visitors in 2006, compared 109,006 in 2005, although December figures show New Zealand visitors were down 27% at 6030 compared to 8323 visitors for 2005.
Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025