Fliggy's 'Golden Week' travel data highlights new China travel trends

Fliggy’s ‘Golden Week’ travel data highlights new China travel trends

Friday, 11 Oct, 2023 0

China based OTA Fliggy saw a big rise in the total transaction value for domestic Golden Week travel.

Overall bookings for hotel and flight bookings during the recent holiday period saw double-digit growth compared to pre-pandemic levels.

The online travel platform, a wholly-owned subsidiary of Alibaba Group, just released its travel data for the Mid-Autumn Festival and National Day holidays in China.

The number of people who made bookings for international flights reached a peak for the year.

In the month leading up to the holiday, the total value of visa application service transactions through Fliggy was up a remarkable 70% compared to this year’s Labor Day holiday.

Golden Week was the first national holiday period since the lifting of all Covid travel restrictions.

Fliggy says four major travel trends have emerged in terms of destination choices, preferred travel styles and experiences, and spending.


Rise in independent travel demand
There has been a notable surge in consumer demand for flexible itineraries and personalised travel experiences. The total value of transactions for local leisure tourism services such as snorkeling and helicopter sightseeing at international destinations, soared nearly nine-fold. Destinations such as the Maldives, French Polynesia, Egypt, and Kenya all experienced big rises.


Long-haul destinations have gained prominence
Within China, Sichuan, Beijing, Yunnan, Inner Mongolia, Shaanxi, Gansu, Xinjiang, Guangxi, Qinghai and Jiangsu are the top domestic destinations for long-haul trips.

For outbound travel, there is a trend of opting for farther flung destinations. Apart from popular destinations like Australia, New Zealand, and the UAE, Turkey, Iceland, and Egypt have also become increasingly popular.


Emphasis on quality services
There has been a noticeable uptick in demand for superior quality, tailored travel experiences. On Fliggy’s platform, the number of bookings for four and five-star hotels during Golden Week increased by over 50% compared to the same period in 2019.


The Asian Games fuelled growth in Hangzhou and Competition Zones
The Asian Games spurred a spike in hotel bookings during this year’s Golden Week in the six Competition Zone cities of Hangzhou, Ningbo, Jinhua, Huzhou, Wenzhou, and Shaoxing. The total number of room nights booked across hotels in these cities increased by 60% compared to 2019.


Zhang Chen, VP of Fliggy, said, “These trends reveal a growing preference towards higher quality, personalised journeys and an increasing interest in exploring destinations that were once considered distant.”



TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences

Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors

Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal

Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President

Expedia TAAP incorporates AI for their 100,000 registered agents

Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals

MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity

Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari