Flight Centre to open new hyperstore
Flight Centre is expanding its retail network, with the company’s largest Australian store set to open in the heart of Brisbane.
The company, which has just revealed record profit and sales results for 2012/13, will open a flagship location in the city’s Queen Street Mall this September.
It will be Flight Centre’s second hyperstore in Australia. The first opened in Perth’s Hay Street Mall last year. Others are planned.
Flight Centre Australia executive general manager Tom Walley said the Queen Street hyperstore would eventually house up to 70 sales consultants spread across a total footprint of 580 square metres, making it 10-12 times the size of a standalone Flight Centre retail store.
"Flight Centre’s UK business developed the hyperstore concept and the model was subsequently exported to the USA and Australia," Walley said.
Typically, Flight Centre sales teams are located in the hyperstore’s premier walk-past locations and direct businesses that primarily service phone and email enquiry are spread across other levels.
New hyperstore features will include dedicated product zones, digital signage "and various tools that will help customers fine-tune their travel plans".
Flight Centre said it plans to expand its sales network by 6-8% globally during 2013/14 and expects to recruit an additional 3000 people in Australia this year to meet its expansion needs and to accommodate normal staff turnover.
Ian Jarrett
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