Food for thought: reviewers now focusing on restaurants
The focus on travel reviews has traditionally been hotels, but restaurant reviews are increasing in record numbers.
IgoUgo saw the number of restaurant reviews jump to nearly one-third of all reviews submitted to the site in January of this year, up from less than 20% in January of 2006.
A recent poll from Travelocity also showed that 75% of people consider food an important part of their travel plans.
“An increasing number of travelers are looking to travel review sites for great tips from real travelers on where to find food that’s worth the trip,†says Hotelmarketing.com.
In keeping with the trend, IgoUgo has launched the IgoUgo Community Table, a page highlighting the community’s food content and “celebrating the search for the perfect vacation meal.â€
The Community Table features Q&As with foodie members and celebrity chefs, links to thousands of member food and restaurant reviews, and roundups of local restaurant secrets.
“Food has always been an important part of people’s travel experiences, but we’re now seeing them sharing more and more of their opinions with fellow travelers through reviews,†said Cameron Siewert, content and community manager of IgoUgo. He added:
“Online travel communities like IgoUgo are becoming the new place to find out where to eat both across the ocean and across the street.â€
Report by David Wilkening
David
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