Four Points growth fueled by simple stuff like bottled water
Four Points by Sheraton unveiled a global pipeline that is set to ramp up its portfolio by 16 properties this year to bring it to a total of 148 hotels in 24 countries.
“Gearing up to open its 150th property in the first half of 2010, the Four Points brand has one of parent company Starwood Hotels & Resorts Worldwide, Inc.’s most robust pipelines,” says PR Newswire, which said the company is spending $1 billion in the move.
In 2010 eight new Four Points properties are slated to open in established North American markets and another eight set for international business and leisure travel hubs in Asia and Africa.
"Four Points by Sheraton continues to experience meaningful growth around the world based, in part, on the flexibility of the brand that makes it an appealing option in a variety of markets and settings," said Simon Turner, President of Global Development.
At least some of their success is being attributed to simple comforts.
"The brand’s powerful global growth proves that travelers find simple pleasures like a great local craft beer at the end of a long day, free bottled water, free and fast WiFi, and a great night’s sleep universally appealing," said Brian McGuinness, senior vice president of Specialty Select Brands.
Major renovations, conversions, and new-build hotels have led to a 70 percent turnover in the Four Points portfolio over the last five years.
By David Wilkening
David
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