G Adventures rolls out new brand campaign
G Adventures has unveiled a new brand campaign – Bring on the World.
The Bring on the World campaign is live now, and features a new anthem video that champions real travellers who want to step outside their comfort zone.
The video is just one tool travel agents can use to market G Adventures’ trips to their customers.
It has fun, people-focused imagery, G adventures says, that was captured on recent photoshoots in Morocco and Vietnam.
There is also a travel agent tool kit with hundreds of unique marketing assets, including social posts, window decals, and consumer flyers.
They are available in English, French, and German.
More assets will be added throughout the year.
The Bring on the World campaign will run across TV and radio channels across the UK throughout June and July.
Bring on the World will be G Adventures’ largest scale brand campaign ever, says director of marketing for Europe, Ant Stone.
“We’re thrilled to introduce our Bring on the World rally cry, which inspires travellers to embrace all aspects of small-group travel,” Stone says.
“Travel is a privilege and we want to encourage travellers to consciously celebrate all those small moments that happen on a trip.”
Agents can access assets for the upcoming campaign by logging in to the new brand campaign agent tool kit, or signing up to the G Adventures Asset Library.
Learn more about : G Adventures ( United Kingdom ) G Adventures ( N. America ) G Adventures ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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