Gary Barlow is new brand ambassador for P&O Cruises
Take That frontman Gary Barlow has been confirmed as the new brand ambassador for P&O Cruises.
The producer, musician, and songwriter will be musical director of The 710 Club on Iona, the contemporary new P&O Cruises flagship due to launch in May.
The late-night music venue will offer an opportunity for up-and-coming musicians to get their break.
Gary will also perform at Iona’s naming celebration which kicks off with IonaFest, a seven-night cruise to the Norwegian Fjords from Southampton on July 4.
P&O Cruises president, Paul Ludlow, said: "We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador. Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club, from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.
"We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart."
Gary Barlow added: "I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.
"Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club."
Gary will also join guests on two Iona holidays in 2020 for exclusive performances.
These are Iona GO18 departing Southampton on 29 August for the Norwegian Fjords and Iona GO25 departing Southampton on 31 October for Spain and Portugal.
Details of his role were announced at a media event at St. Luke’s London Symphony Orchestra last night where he was interviewed by TV and radio presenter Fearne Cotton.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt