Gavin and Stacey star to front Icelolly campaign
Holiday price comparison site Icelolly is re-launching with a new brand identity.
The Leeds-based travel company will from now on be known only as Icelolly, after deciding to park the ‘.com’ from its original brand name.
Starting this week, the site will launch a multi-platform advertising campaign inside some of the capital’s buses and digital escalator panels in Tube stations.
A radio campaign has also been lined up with Heart FM, with Gavin & Stacey star actress Joanna Page recruited to complete the voiceover.
Steve Wilson, chief marketing officer for Icelolly, said: "The overwhelming feedback was that our existing brand looked dated and busy."
Icelolly was founded in 2005. More than 40 different travel companies add their latest offers daily.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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