Global expansion for booking.com
Online hotel reservations company, booking.com, has opened four new offices in Cape Town, Munich, Warsaw and Dubai.
The new offices will be staffed with local sales and account management teams to ensure closer relationships with hotels and partners in each region.
“We believe that these new regions will be important for the growth of our company. By setting up these offices we can focus better on providing a localised offering and a personalised account management service,” said CEO Stef Norden.
“In addition to opening a second office in Germany, our new offices in South Africa, Poland and the UAE emphasise our commitment and dedication to expanding our business model in these countries.”
Booking.com currently operates from offices in Amsterdam, Barcelona, Berlin, Cambridge, Dublin, London, Loulé, Lyon, Norwalk (USA), Paris, Rome and Vienna.
The company, part of priceline.com, sold 11 million hotel room nights in 2006, experiencing an organic annual growth rate of 111%.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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