Going local boosts Royal Caribbean
SYDNEY – Royal Caribbean’s Australian team has launched the cruise line’s new “Feel Special†marketing campaign locally.
It has also introduced a number of initiatives to tailor Royal Caribbean’s offerings to the Australian market.
This includes selling all Royal Caribbean, Celebrity and Azamara cruises in Australian dollars and publishing the first ever Celebrity Cruises and Royal Caribbean Cruises brochures with Australian pricing.
Royal Caribbean said the Australian cruising market had responded positively to having a local office, if the sell-out third season of Rhapsody of the Seas was anything to go by.
Adam Armstrong, commercial manager, Royal Caribbean Cruises Australia, said, “We’ve enjoyed record loads and yield on our Rhapsody of the Seas cruises from Sydney – and to top it all off, we’ve just launched the most incredible ship ever built, Oasis of the Seas.
“All of this couldn’t be achieved without significant support from our trade partners, who have warmly welcomed our brands as a fresh new choice in cruising for Australians and are now benefitting from a dedicated office.â€
Armstrong said 2010 was shaping up to be another busy year for Royal Caribbean
“We have two new ships to launch – Celebrity Eclipse and Allure of the Seas.â€
Ian Jarrett
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