Golden Jubilee a boost for tourism, says BTA
The British Tourist Authority (BTA) says that its overseas offices have seen enquiries increase following last month’s Golden Jubilee celebrations.
In Singapore, the BTA reports there has been a 86% jump in visitors to its website and a 44% rise in email enquiries.
Over 35,000 people from around the world entered BTA’s competition to win tickets to the classical and pop concerts at Buckingham Palace.
BTA head of campaigns Jeremy Brinkworth said: “The Golden Jubilee celebrations were witnessed by hundreds of millions of people around the world, showcasing one of the main reasons why visitors from overseas choose Britain as a destination.
“The popularity of Britain’s royal heritage overseas is a positive sign that the ‘Only in Britain. Only in 2002.’ campaign, which leads on heritage attractions and events like the Golden Jubilee, is already showing results. Such high levels of interest in the celebrations will have certainly gone a long way in helping Britain on its first steps to achieving a speedy recovery from the downturn in 2001.”
The British Incoming Tour Operators Association (BITOA) recently reported a downturn in overseas visitors to the UK – but said it was hopeful that the Jubilee celebrations would have a positive impact on numbers later in the year.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements