Google creates tool for BA website
British Airways and Google have teamed up to launch an interactive service through the airline’s ba.com website.
The airline is featuring Google Earth satellite technology on the site, allowing travellers to zoom in on destinations.
Special ‘layers’ of information have been created by BA for Google Earth to enable users to see popular destinations and their proximity to their chosen hotel so they can organise their itinerary before they arrive.
It coincides with BA’s latest World Offers sale of three million seats.
The airline’s head of brands and marketing communications Jayne O’Brien said: “Not only is this a great sale with discounts to more than 110 destinations but it also has the added customer benefit of allowing them to familiarise themselves with the local area, hotels and amenities through Google Earth.
“Be it families checking how near their Florida hotel is to Disney World, their Caribbean resort is to the beach or avid skiers comparing the topography of different pistes – there’s something for everyone.”
Google head of consumer marketing Obi Felton said: “We hope holidaymakers have fun with this specially created tool. People have always enjoyed finding their own home on Google Earth and now they can see where they’ll be laying down their beach towel or enjoying après ski before they fly.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports
All eyes on Qatar as Qatar Airways leads a season of global events