Grass greener on Celebrity Solstice

Thursday, 22 Jan, 2008 0

Celebrity Cruises has a new and unusual job opening: groundskeeper.

On a cruise ship?

Celebrity plans a one-half-acre real grass lawn, which the cruise line says is a first in the industry.

The Lawn Club at the back of Celebrity Solstice will include a putting green, bocce court and an area where guests can relax with a picnic and feel the grass between their toes.

Noting that, technically, it would be a lot easier to install artificial turf for the Lawn Club, Royal Caribbean Chairman and CEO Richard Fain said that plastic grass “is not the way we do it on Celebrity.”

The Lawn Club will also include the Hot Glass Show, another first in the industry, developed in collaboration with The Corning Museum of Glass; the Patio on the Lawn; the Lawn Club Shop and the Sunset Bar.

Celebrity president Dan Hanrahan noted that the Celebrity Solstice will be the first ship to have a groundskeeper when it makes its debut in December. He said Celebrity worked with the University of Florida and the ship’s architect to develop the lawn, which both executives noted is an extremely complex task.

Celebrity launched a new TV ad campaign, which features the Lawn Club, on “Good Morning America” and cable television.

Report by David Wilkening



 

profileimage

David



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...