Growing traveller demand for sustainable tourism
The report from World Travel & Tourism Council, Trip.com Group and Deloitte reveals a heightened appetite for sustainable tourism.
It found 69% of travellers actively seek sustainable travel options.
‘A world in motion: shifting consumer travel trends in 2022 and beyond’ shows that sustainability is an aspiration.
Three-quarters are considering travelling more sustainably and 60% have chosen sustainable travel options.
Another survey also found that around three quarters of high-end travellers are willing to pay extra.
Consumers were willing to stretch their budget, with 86% of travellers planning on spending the same or more.
Nearly one third (31%) said they intend to spend more on international travel.
Julia Simpson, WTTC CEO, said: “Sustainability is top of travellers’ agenda, and highlights the value they put on protecting nature.”
Other findings included sun package holiday sales up 75% and city trips saw a 58% year-on-year increase.
Learn more about : Trip.com ( Asia Pecific )
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt