Growing traveller demand for sustainable tourism

The report from World Travel & Tourism Council, Trip.com Group and Deloitte reveals a heightened appetite for sustainable tourism.

It found 69% of travellers actively seek sustainable travel options.

‘A world in motion: shifting consumer travel trends in 2022 and beyond’ shows that sustainability is an aspiration.

Three-quarters are considering travelling more sustainably and 60% have chosen sustainable travel options.

Another survey also found that around three quarters of high-end travellers are willing to pay extra.

Consumers were willing to stretch their budget, with 86% of travellers planning on spending the same or more.

Nearly one third (31%) said they intend to spend more on international travel.

Julia Simpson, WTTC CEO, said: “Sustainability is top of travellers’ agenda, and highlights the value they put on protecting nature.”

Other findings included sun package holiday sales up 75% and city trips saw a 58% year-on-year increase.

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