Growing traveller demand for sustainable tourism

Sunday, 22 Jan, 2023 0

The report from World Travel & Tourism Council, Group and Deloitte reveals a heightened appetite for sustainable tourism.

It found 69% of travellers actively seek sustainable travel options.

‘A world in motion: shifting consumer travel trends in 2022 and beyond’ shows that sustainability is an aspiration.

Three-quarters are considering travelling more sustainably and 60% have chosen sustainable travel options.

Another survey also found that around three quarters of high-end travellers are willing to pay extra.

Consumers were willing to stretch their budget, with 86% of travellers planning on spending the same or more.

Nearly one third (31%) said they intend to spend more on international travel.

Julia Simpson, WTTC CEO, said: “Sustainability is top of travellers’ agenda, and highlights the value they put on protecting nature.”

Other findings included sun package holiday sales up 75% and city trips saw a 58% year-on-year increase.

Related News Stories :   Wizz Air inks sustainable aviation fuel deal     United Airlines launches $100 million sustainable flight fund     United Airlines names Sesame Street’s Oscar as first chief trash officer     WTTC launches Hotel Sustainability Basics     Icelandair inks sustainable aviation fuel deal     ABTA offers travel carbon literacy training  

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Ray Monty

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