HAL launches group incentive program
Holland America Line is launching a new program targeted at the MICE market called ‘Incentive Choice.’
The exclusive package offers preferential group pricing in suites, verandahs and staterooms along with a beverage package featuring unlimited fountain drinks, nonalcoholic coffees and a complimentary bottle of house wine with dinner.
Incentive groups will also receive a choice of one dinner in the Pinnacle Grill per guest, a 100-minute Internet package or a one-hour group cocktail party with hot hors d’oeuvres.
"In developing Incentive Choice, we responded to our trade partners who asked us for flexible policies and generous amenities for their incentive-focused groups," said HAL vice president of North America sales Eva Jenner.
"We also employ a dedicated charter and incentive team that provide detailed attention to every group."
Jenner says groups can customize their meetings at sea or group shore excursions and additional amenities such as private cooking demonstrations can be arranged.
"It’s a fun way for the group to bond while learning about Holland America Line’s five-star cuisine."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025