Hampton by Hilton brand to enter UK
A new Hilton brand is to be introduced into the UK which will create 25 new hotels with 3,000 rooms over five years.
The Hampton by Hilton economy properties are to be developed as part of a franchise deal with Somerston Hotels.
Hilton UK and Ireland are president Simon Vincent said: βThe deal with Somerston and the introduction of the Hampton by Hilton brand into the UK represents a significant first move into the economy sector.
βIn the last two weeks we have announced significant alliances with Shiva and now with Somerston and these alliances are indicative of our ambition for growth and market leadership across a number of market segments within UK and Ireland.
βSpecifically, we have a target of doubling our estate from 75 to 150 hotels in ten years and with the interest and support of leading property developers and franchise operators we are well on the way to achieving this.β
Somerston is looking to expand its existing interests in the economy hotel sector. It currently owns and operates 34 UK hotels across three international brands with more than 4,000 rooms.
Chairman Christopher Budden said: “There are still tremendous growth opportunities within the economy hotel sector and we are excited by the prospect of further developing our portfolio with Hilton.β
by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils worldβs top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism