Hawaii promoting long-time favorite Waikiki
The Hawaii Visitors & Convention Bureau (HVCB) started a multi-year campaign to promote the state’s most recognized resort, Waikiki.
The city is also undergoing more than $1 billion in renovations.
“Waikiki has always been a favorite place for our residents and visitors, but today this world-recognized destination is more inviting and spectacular than ever — and it’s only going to get better,” said Mayor Mufi Hannemann.
The Waikiki marketing effort is balancing the destination’s heritage with the renewal fueled by multitude of private and public refurbishments, according to tourism officials.
Special emphasis is being given to highlighting the four brand pillars of Waikiki that appeal to travelers’ interests: activities, cuisine, entertainment and fashion.
In addition, HVCB and its industry partners are participating in numerous industry briefings with New York travel editors and journalists this the week to promote the message of the Waikiki travel experience.
“Waikiki has a vibrant, energetic look and feel, and the industry-wide improvements are creating a heightened sense of excitement for one of the world’s truly iconic destinations,” said John Monahan, HVCB president and CEO.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive