Hayes & Jarvis in major rebrand
Hayes & Jarvis has had a major rebrand ahead of its biggest ever ad campaign to support winter sun bookings.
The multi-media ad campaign features the strapline, ‘Holidays as Individual as You’ and is to reflect the growth in multi-centre and tailormade bookings for the operator, which celebrated its 60th anniversary this year.
It also follows extensive consumer research which showed an individual approach would help Hayes & Jarvis ‘move forward into the next phase of its development’.
Working with key suppliers including Virgin Atlantic, Emirates and Starwood Hotels, ‘Holidays as Individual as You’ spotlights the diversity of destinations available through Hayes & Jarvis with a particular emphasis on Caribbean and Mexico, followed by the Indian Ocean, Far East and Dubai.
The ‘soft’ launch of the rebrand in newspaper classified advertising will finish on 15 October when the main campaign starts, running until 6 December.
This will include radio advertising, tube panels on the London Underground, DLR panels and an outdoor poster campaign in Canary Wharf.
It will also feature in national newspapers, online media and social media like Facebook.
Hayes & Jarvis commercial director Niel Alobaidi said: "October and November are crucial booking months for Hayes & Jarvis in an increasingly competitive world.
"We are determined to stay ahead of the game by embarking on a carefully-thought out plan to drive business before the normal turn-of-year promotional activity gets underway in December.
"We believe that the activity now planned will not only enable us to generate repeat business from existing clients but will also help us to drive awareness of Hayes & Jarvis among target audiences who are less familiar with the brand.
"Along with the expertise we offer, the new positioning of Hayes & Jarvis demonstrates the flexibility of our holiday programmes, building on excellent relationships forged with both scheduled airlines and popular hotel chains worldwide.
"It has also meant that we have been able to introduce and expand in destinations that appeal to customers keen to try new challenges – most significantly in North and Latin America."
Diane
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