Hertz in world’s top 100 brands
Hertz, long recognised as one of the world’s top travel brands, has now joined a prestigious list of the Top 100 global brands – the only travel company to make the grade.
The list, which ranked Hertz at number 100, was produced by the prestigious US magazine BusinessWeek for its August 2007 edition, in partnership with international branding expert Interbrand.
To qualify for consideration in this ranking, Interbrand requires each entity to generate at least one third of its total earnings outside of its home country.
The brand must be recognised widely, and not just within its own customer base, and information about its marketing and finances must be publicly available.
The Interbrand assessment examines five years of a brand’s sales and earnings, then seeks to determine how much of the financial result can be attributed to the power of the brand name once taxes, charges and operating costs are removed.
Other intangible assets such as management strength are also considered in the assessment, as are market leadership, company stability and international presence.
“Hertz is a very strong international brand, well recognised by business and leisure travellers around the world,” said Wayne Burgoyne, Director of Sales and Marketing for Hertz Australia.
“We have more than 7,700 rental locations in 146 countries, including more than 220 in Australia and 50 in New Zealand, and we continue to expand not only our network but the size and range of the products we offer,” he said.
“To be recognised in an international audit of the world’s best-known brands, based on our global marketing and financial performance, is a very exciting achievement, and one which reflects the enormous investments we make not only in our brand but in the range of products we offer.”
Hertz was one of five new entries to make the Top 100 brands list, which was led by Coca Cola, Microsoft and IBM.
For more information about Hertz, visit www.hertz.com
Report by The Mole
John Alwyn-Jones
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