Hertz partners with Brazil car rental firm Localiza
Hertz has entered into a strategic partnership with South America’s largest home grown rental car company Localiza.
The tie-up was first announced late last year and now has full approval by Brazil’s competition watchdog CADE.
Hertz announced it has finalized the sale of its Brazil car rental and leasing assets to Localiza.
Going forward, both have inked a referral and brand cooperation agreement which will include sharing of technology, customer service and operational functions and information.
"We are proud to partner with Localiza, with whom we share similar values of innovation and customer excellence. This agreement brings together two leading brands and an enhanced product and service offering for our respective customers as they travel the world," said Kathryn V. Marinello, president and CEO, Hertz.
Localiza customers traveling beyond South America will be automatically connected to Hertz reservation channels.
In some markets within the US, especially airport locations with flights from Brazil, car rental facilities will display ‘Localiza-Hertz’ joint branding.
Conversely Hertz will funnel customers traveling to Brazil through the Localiza network.
"We are very motivated by the start of this long-term strategic partnership that represents a new milestone for the development of the sector," said Eugenio Mattar, CEO of Localiza.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports